Key essentials such as milk, rice, soap, detergent, turmeric and red chilli powder saw their prices increase by 10 – 20 per cent in the last year, revealed a survey by Kirana Club shared exclusively to ETRetail.
The survey featured Kirana owners from Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, Maharashtra and Chhattisgarh. The price corrections have been tracked from January 2023 to 2024.
According to the survey, for milk, about 49 per cent of Kirana owners said that the prices have increased by 10 – 20 per cent in the last year.
Similar to milk, the majority of respondents (between 40 – 46 per cent) indicated that prices for soap and detergents increased by 10 – 20 per cent. According to the recent pulse report released by Kantar, washing powders in 2023 lost 300 grams per household leading to a drop in consumption.